The most important challenge when selling your home is getting a potential property buyer through your door - and a beautifully designed property brochure is the cornerstone to successful property marketing. That’s where we come in.
In a digital age of websites and email campaigns, there is still nothing like holding a professionally designed brochure in your hands. With many years of combined experience in this line of work, we use your text and photographs to put together a unique design specifically for your client, resulting in a beautifully printed brochure.
We understand our clients don’t all want the same thing, and our designers respond positively to your requirements; that’s the beauty of real designers preparing your brochures - the personal service is thrown in for free. Our commitment to providing the best service ensures that our clients stay with us because they want to, not because they have to.
Our highly trained designers know how to get the best out of your photographs, fit in that little bit of extra text and return it to you within tight deadlines – but not at the expense of quality.
Our brochures ensure your clients' properties are shown in the very best light, presenting a home that is crying out to be lived in.
Our property brochures are created individually by our team of highly trained, in-house designers who have extensive skills and an excellent understanding of the current property market.
With years of experience providing marketing materials to the property sector, we know exactly what we are doing. From designing individual brochures in line with your brand identity to enhancing client images to the highest possible quality - there’s no request too ambitious for our team.
It’s no secret that great images are crucial when marketing a property but there is definitely a knack to taking great shots. If you can’t tell your white balance from your vertical perspective, we can offer advice and support on capturing properties outstandingly.
OUR BROCHURE SELECTION
Property brochures provide a range of unique and powerful benefits and a personal touch not found in any other media despite the advances in digital technology. For potential buyers, there is no comparison between leafing through premium quality pages displaying their dream home and viewing it online – it's just more tactile.
Our property brochures are created individually by our team of highly trained designers, who have extensive skills and an excellent understanding of the current property market and design trends.
The personal touch our in-house design team provides means there are none of the compromises that occur using an automated service. We personally check all schedules and if we feel a client's photo will let the brochure down or spot a typo in the provided information, we will pick up the phone and call you, so you have complete confidence using our service.
All of our schedules are printed in full colour on premium quality, heavyweight, bright white card. We use high-end digital presses to ensue crisp type and graphics along with terrific colour reproduction. Our fast turnaround means you can go from providing us with raw information to receiving your printed brochures in 24 hours.
If you have a design in mind, or are looking for some inspiration, contact us. We will work with your business to develop an original design that incorporates your brand identity and is suited to your target market.
With a glossy laminated front and bespoke design, the A4 Landscape brochure is ideal for high-value properties as it offers the opportunity to showcase every stunning detail of the property and with full-page images it highlights the individual features that will really help your property shine.
Our most popular option for larger properties with unique features, the eight page brochure allows more room for text and larger images than on our smaller brochures. The brochure can be made larger, up to 20 pages, to truly illustrate the every aspect of the property.
A unique design that is popular for properties with attractive gardens, the trifold schedule allows an individual page for exterior images, which can really highlight the space available in the property or can be utilised to suit the client's personal preferences.
The square brochure is ideal for flats and smaller houses with unique features that the owner would like to display, whilst keeping costs low.
Another popular option for clients looking to showcase their property in the best possible light whilst keeping the cost low, the A4 Single Page brochure is ideal for plots, flats and smaller houses - properties that might not have a large number of images and is a simple but attractive option.
There's no doubt that great images are crucial when selling a property. However, not everyone possesses the knowledge or skills of a trained photographer, which is why we specialise in retouching our clients images, saving you time and money. Send us your original, unedited images and as standard we will alter them to make the most of your images.
Our team of designers have encountered every request imaginable - from inserting grass into a ploughed field to removing pets from the living room, there is no alteration we can't tackle. If there is a particular part of your clients image that needs altered, even if it's just to remove a bin, we can accommodate this. Have a play around with the images below to see what we mean.
It’s no secret that great images are crucial when marketing a property but there is definitely a knack to taking them. If you can’t tell your white balance from your vertical perspective, we can offer advice and support on capturing properties outstandingly.
Be careful to select the most interesting portion of the room to photograph, since it’s virtually impossible to include an entire room in a single shot. Also be aware of any interesting features in that room that may be of use to the picture. These may be elements that add interest in terms of colour or structure, even a contrast in tone – a close up of the fireplace, some ornate cornicing – a little extra detail can go a long way.
Use a wide angle lens, but not a fish-eye. Anything from 12mm or greater on smaller sensor sized D-SLR’S and 14mm on full frame sensors is fine but the wider the lens the greater the distortion. If you’re shooting on a compact just use the widest angle possible. A tripod is useful and if you really want to do it right you will also need some light and a decent flash which you can adjust for direction.
In your initial photographs, try and avoid having a bright window in the frame, as this can cause problems with exposure readings and white-balance. When taking wide angle shots to show large parts of the room, it’s useful to turn on as many lights as possible. If you have a flash that has an adjustable directional head, then try bouncing the flash off the ceiling which creates a diffused and more even light.
Once you've done some general shots of the room why not move in and get some detail views that show interesting architectural or furnishing features in isolation.
Don’t forget the details.
Tungsten and low energy bulbs can give a very orange light so unless you turn your flash off you get an awful mix of white areas that are close to the flash, and darker areas that are orange. To avoid this, it’s often best to try the flash turned off completely to begin. This doesn’t get rid of the white-balance issue all together, as not only do different interior light exhibit different white-balance characteristics, but once natural light from a window is introduced then you can have three different light sources with three different white-balance values all competing with each other. If you manage to eliminate at least one of those then you at least have a fighting chance.
It can initially be easier to shoot the room with no electric light, just using natural light if the room is bright enough. Alternatively to negate the issue of daylight and conflicting white-balance coming through the window, you may want to shoot at dusk or night time if possible.
If you’re shooting on a compact camera with flash, then try switching the flash off and use a tripod with the camera’s self timer. If you have a D-SLR and a decent flash, then you can try bouncing flash off the ceiling and even using a remote trigger to trigger the flash remotely.
Often the window in your images will be overexposed and blow out. This is because there is more light coming through the window than the lights in the room can provide. If you have a decent flash, you can try to balance the window light to give a more realistic feel. Failing that, you could wait for a duller day, or for the sun to dip down over the horizon.
To ensure that the verticals stay vertical and don’t become distorted, try and keep the camera horizontal. If your eye is 150cm off the floor and your camera is at the height of your eye then you should be pointing your camera at a point on the wall at the same height of 150cm. This ensures the proper vertical perspective.
Don’t be afraid to shoot portraits as well as landscapes – just because most rooms are landscape in proportion, doesn’t mean you can only shoot that way. Often portrait photographs are more interesting and remember, our team will work the design around your images.
Resist the temptation to stand on a chair in the corner of a room unless you want the image to look like security camera footage. Most interior photographers shoot around head height or just above ground level which can give a different feel to an image.
If the room is looking very busy you could always move things around. Often if the room looks like someone lives there, then perhaps it’s too cluttered or too personal – meaning the image may turn out messy and unstructured. Move the pillows off the sofa, and hide one or two ornaments. Hide the telephone, calendar and magazines…you get the idea!
Set your camera to the highest possible setting for both size and quality and then send them to us. Do nothing else – don’t ‘enhance’ them in any way – that’s what we’re here for.
Remember we will happily provide you with the images we’ve enhanced if you need them.
These are just a few tips and only scratch the surface, but if you plough your way through the above details it will improve your overall understanding of photography, both indoor and out.
DTECH PROPERTY PRINTING
Suite 3.3, Station House, St Enoch Square,
Glasgow G1 4DF
0141 222 2202
DTECH PROPERTY PRINTING
Suite 3.3, Station House, St Enoch Square, Glasgow G1 4DF
0141 222 2202